It requires energy, flexibility, along with ability to think on your feet & decide on issues that arise periodically.
As a retailer, you are to blame, if sales are bad or the store is a mess; employees rude & lazy. But if sales & corresponding profits are up, with great employees, you need to take credit for it. Remember, employees mirror our actions.
You will be expected to learn quickly because there is always a lot to think about. Some guidelines that will help you to understand your store in detail:
Core Areas. Check lists. Observation. Plan of Action.
Store exterior
1. Signage
2. Side pillars.
3. Shutter.
4. Pavement & steps.
5. Door mat.
6. General view of the store exterior.
Core Areas. Check lists. Observation. Plan of Action.
Store interior
1. Brightness
2. Ambiences
3. Presentation of merchandise
4. Brand Promotional activity
5. Utilization of space
6. Use of current P.O.Ps & campaign
7. Hot Zone in prime selling area.
8. Display of merchandise size wise, design wise, colour wise & Price wise.
Core Areas. Check lists. Observation. Customer Services.
Customer Service
1. Care taken to greet & serve the customer
2. Job knowledge & Product knowledge
3. Selling skills & strategies
4. Appearance of floor staff
Core Areas. Check lists. Observation. Customer Services.
Merchandise Management.
1. Condition of stk. room & godown.
2. Stacking of stock on racks as per standards.
3. FIFO practiced religiously.
4. Price revisions implemented.
5. Proper price stickers on packages & merchandise.
6. In-store quality check of merchandise.
Core Areas. Check lists. Observation. Customer Services.
Personnel and Administration
1. Absenteeism cases.
2. Staff happy & cheerful.
3. Upkeep of files.
4. Condition of furniture.
5. Furniture & stk. as per statement
6. Fans/AC - working.
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