I had been meaning to write this post a while back, but got sidetracked with my daughter’s results, experiment with Twitter so got delayed a bit.

A lot has already been written about how much money all the Franchise, BCCI et all have made; but the common refrain being India did not benefit much.

Whilst, this may be partly true, let’s try to examine some questions:

• Advertisers - FMCG, Service Providers etc. who were cribbing got a good deal
• Agencies on the verge of  giving pink slips managed to get better margins & stay afloat for another 6 months
• Merchandise manufacturers - originals or ripoffs - who did not have enough orders good business
• Travel agents who were cribbing about airline commissions, no travelers did roaring business.
• Restaurants, Pubs became lively
• Home Delivery everywhere became the norm
• Film Industry & Multiplex managed to save money by curtailing expenses

And that is how IPL contributed to the economy in India also:) Next year shall be another story.

Read more about Recession, Is India going thru one, The shine is still here, Reducing Manpower, Recession is still on, Correction.