Biryani by Air – sounds a kind of weird doesn’t it?

A couple of weeks, I received an extremely polite email from Mohan – founder and CEO of Food by Air who has begun the launch of Biryani by air, asking me if I would like to try and share experiences with him.

Frankly, when I first read it, I thought it must be the same PR agency release, who want to send something and want me to tweet, write and talk about it – which technically is so cheap and time consuming that I might as well buy the product and try it out. I know, I know, there are many who do so, but unfortunately, I am too old and principled to do that.

A couple of days, cleaning out my in box, managed to read the mail again and said what the hell, let me respond; a couple of mails back and forth and Mohan managed to convince me to try the service out.

During that time, catching up with Debrat a hard core food lover suggested the service to him and did an email introduction.

I received an email that my biryani would be delivered by 8 pm and since family was veg, he arranged for some veg biryani as well.

The delivery was prompt at 7.45 pm with a plastic bag of ‘Paradise Biryani Center’ from Hyderabad and was hot. If there is a party or picnic, one could just open and dig in. The lad doing the delivery, said I have nothing to pay and vamoosed.

Opening the biryani packets, they were like 1 kg each of Mutton, chicken and veg! Phew! I did what any good friend would do so. Shared it with other biryani lovers.

Does it make sense – From a food perspective, One has eaten lots of time at Paradise and continues to eat, but getting it delivered when you get a craving or you want to share/impress people, this service is fitting right into the niche.

It is still initial stages and he promises to add more locations and food, which is pretty good. And yes the Biryani was of course delicious.



Disclaimer: This was sent by Mohan from Food by Air to try out their service with a no obligation clause

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Written by AD
ex waiter, angadia, travel agent, dotcomer, dukaandaar, marketeer, people watcher. appreciates single malt, food, friends