anaggh desai
Sep 15
2008

CRM in India, Oh! My God

Posted in Consumer & CRM, Marketing |

An oft used term by everyone right from the Gyan Guru’s down to the new recruit…..to all the agencies. Some call it Customer Relationship Management; whilst some use it for Customer Retention Management, so on & forth. Read the rest of this entry »

Sep 15
2008

Loyalty has an expiry date

Posted in Consumer & CRM |

A couple of days ago, had an opportunity to visit STAR bazaar that had recently opened close to my residence. Whilst paying, juggling the bags, attending to a phone call, the young lad enthusiastically tried to hard sell the loyalty card/program that they have.

 

Though I managed to avoid accepting a form also, on returning home,  I finally decided to clean up the entire wallet, money clip, passport organizer of all these so called loyalty cards.

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Aug 19
2007

Customer Service - Has it changed in India in the last 5 years?

Posted in Consumer & CRM |

A valid question, particularly in the current context of Retail Boom, Value Addition the new specialty stores provide etc. etc. Read the rest of this entry »

Jun 26
2007

Guerilla Marketing - Jay Conrad Levinson

Posted in Consumer & CRM, Retail |

I had tried this out on Internet & worked pretty well. Adapted this to Retail & seems to work reasonably, if not equally well. Do not know if there are others who have tried this out in Retail, but welcome comments: Read the rest of this entry »