An oft used term by everyone right from the Gyan Guru’s down to the new recruit…..to all the agencies. Some call it Customer Relationship Management; whilst some use it for Customer Retention Management, so on & forth. Read the rest of this entry »

A couple of days ago, had an opportunity to visit STAR bazaar that had recently opened close to my residence. Whilst paying, juggling the bags, attending to a phone call, the young lad enthusiastically tried to hard sell the loyalty card/program that they have.

Though I managed to avoid accepting a form also, on returning home,  I finally decided to clean up the entire wallet, money clip, passport organizer of all these so called loyalty cards.

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A valid question, particularly in the current context of Retail Boom, Value Addition the new specialty stores provide etc. etc. Read the rest of this entry »

I had tried this out on Internet & worked pretty well. Adapted this to Retail & seems to work reasonably, if not equally well. Do not know if there are others who have tried this out in Retail, but welcome comments: Read the rest of this entry »