Estrategy - What does it mean?

It means the basic function that works to persuade customers to behave in a way that improves a product performance.

It is the Business seen from the viewpoint of its final result (from the customer perspective). It means the use of electronic & associated technologies to enable, improve, enhance, transform or invent a business process to create superior value for customers.

Estrategy - How is this done?

This shall be done by building permissible marketing communities that are segment based on needs and wants of specific group of consumers, so that specialized products and services can be developed and promoted to satisfy their needs.

Estrategy - What does it involve?

An integrated marketing approach involving use of direct marketing; CRM activities, alliances, adjacencies and innovative distribution channels.  Constant innovation, product superiority and superior user experience.

Finally, leading to complete Monetization of the Site

At Traveljini this is now divided into the following:

a) CRM Activities

- Registered User Base

- Loyalty Program

b) Alliances

- Site

- Brand

- Service

c) Advertising

- Site

- Newsletters

- Other adjacencies

Three Executives would work on Alliances. This basically covers our initiatives of offering our products and services to closed user groups. This covers a broad spectrum, such as clubs, retail outlets etc. However leveraging our technological strength we identified the following closed user groups.

i) Telephony - to cover GSM; WLL operators

ii) Intranets. All large (more than 100 employees) multi locale have this facility where information, offers, benefits are communicated to their employees.

iii) Financial Institutions

We already populate the travel channels and provide services to Reliance; Spice telecom and are on the intranets of HSBC; NIIT; ICICI Prudential to name a few.

These initiative started some months back has lost steam and we need to get this back on scientifically and make it systems driven and more proactive.

The following needs shall also be covered:

1 Analysis of existing intranets in terms of since when, how frequently changes were done, what worked, what did not etc.

2 Action Plan on complete revamp and revival

3 Data Collation of 500+ companies - proposal; enquiry; initiate; close where possible