anaggh desai
Aug 19
2007

What will happen to your next door grocery shop? Part II

Posted in Consumer & CRM, Retail |

Example II

Having shifted to Mumbai & the new MNC expected me to report for the presentation in a JACKET???? Read the rest of this entry »

Aug 14
2007

What will happen to your next door grocery shop?

Posted in Retail |

A couple of days ago, a friend sent an sms asking the above question. Quite relevant, in the current “india shining, retail rocking” scenario. Read the rest of this entry »

Jun 26
2007

Guerilla Marketing - Jay Conrad Levinson

Posted in Consumer & CRM, Retail |

I had tried this out on Internet & worked pretty well. Adapted this to Retail & seems to work reasonably, if not equally well. Do not know if there are others who have tried this out in Retail, but welcome comments: Read the rest of this entry »

Mar 11
2007

Store checklist

Posted in Jewellery, Retail |

It requires energy, flexibility, along with ability to think on your feet & decide on issues that arise periodically.
As a retailer, you are to blame, if sales are bad or the store is a mess; employees rude & lazy. But if sales & corresponding profits are up, with great employees, you need to take credit for it. Remember, employees mirror our actions.

You will be expected to learn quickly because there is always a lot to think about. Some guidelines that will help you to understand your store in detail: Read the rest of this entry »

Dec 30
2006

Damas Update in Press

Posted in Jewellery, Press |

DNA 27 December 2006

DNA 27 December 2006

Aug 30
2006

StoRai interview of Damas

Posted in Jewellery, Press, Retail |

With the launch of Damas in India, StoRai the magazine of Retail Association had an interview featuring yours truly.

Aug 16
2006

StoRai Interview

Posted in Press, Retail |

Immediately upon returning from Dubai & launching the first store for Damas in India, RAI was insistent on gathering knowledge, two pronged basically - to understand the differentiators between D’damas & Damas as well as understand the business plans.