Example II

Having shifted to Mumbai & the new MNC expected me to report for the presentation in a JACKET????The next day being Sunday, my wife said Shoppers Stop – here we come!

The Service impeccable as the jacket, made me a sworn loyalist always reaching out to purchase from the andheri store.

Time passed, another hectic day of shopping required, was curtly informed at Shoppers Stop, “We no longer stock Arrow shirts” My explaining to them that I have been buying for years together etc. carried no weight. Writing of complaints did not help. Finally gathered a % issue between the two companies.

My wife continued, but I never stepped into Shoppers Stop to buy again.


August 2007 – The wife forced me to visit Home Stop. Nirvana. Finally found it meeting the expectations once again. The smiling helpful staff, going out of their way to find things, everything that was a hallmark 10 years back.

Who else but Lifestyle; Westside??

This is exactly what is changing the stores next door also. It is empowering the consumers who shall soon dictate more & more. And competition shall ensure that you are on your toes. But surprisingly, the rewarding aspect is still neglected in India. More on this soon…

Anaggh Desai

Written by AD
ex waiter, angadia, travel agent, dotcomer, dukaandaar, marketeer, people watcher. appreciates single malt, food, friends