A couple of days ago, had an opportunity to visit STAR bazaar that had recently opened close to my residence. Whilst paying, juggling the bags, attending to a phone call, the young lad enthusiastically tried to hard sell the loyalty card/program that they have.


Though I managed to avoid accepting a form also, on returning home,  I finally decided to clean up the entire wallet, money clip, passport organizer of all these so called loyalty cards.


Over the past decade or more, I have been a prey to the so called loyalty cards, either thru enthusiasm initially and then my long suffering assistant providing the details & procuring them.


Air India – A good simple card for the past 11 years, love, keep it.


Jet Airways – Simple card, though do not travel by jet, keep it till they cancel; But I do not understand why they insist on providing their database to the alliance partner – Citibank – who religiously offers me a gold card every couple of months, no document required sir! & then after follow up for all documents declines. Finally though I have received a letter that says they have declined my application (not made in the past 15 months) because I have some outstanding on their card. Huh!! Do not have a card for the past decade…..and do you think they would have allowed me to live if I had not paid?


Shopper’s Stop – On checking I have been informed that my card has expired?? Why? Pray one may ask..I have not used it in the last 1 year; But hello based on this you have given a card to my wife who has been a loyal customer. No go. So thrashed it.


Crossword – Had managed to collect substantial points, when one fine day they integrated the CRM module with shopper’s stop &  I am dead again! However since I am quite disappointed with crossword I decided to repay them by giving the card to my daughter, with freedom to redeem the points if she could. And the 16 year old did it….


BPCL Petrocard: Between my wife’s card & mine we have more than 1 lac points. Trying to redeem them is a nightmare come true. Their website does not work, email them, some one will call up & say, fill in the form, send it etc. etc. Nothing happens & all of this for some stupid gloves or cheapo item which is worth a couple of hundred but redemption is 25000 points. To redeem a decent gift would take 3-5 years & it would be outdated by that time


Other  Airlines, Hotels domestic & international just junked those.


So the sum total of all this Loyalty has an expiry date


Written by AD
ex waiter, angadia, travel agent, dotcomer, dukaandaar, marketeer, people watcher. appreciates single malt, food, friends