The word luxury bandied around these days is a clear misnomer. What was Luxury then is a part of a good life now.

In fact the sooner brands clear the gross misconception that

– Luxury is only for the rich & famous older population
– Luxury must be unaffordable to be appealing
– My rich & famous will always love me & only my brand.

the faster they would grow and this is extremely valid in India. What was thought of as luxury is now Lifestyle & more importantly the numbers have undergone a meteoric rise in this segment.

Written by AD
ex waiter, angadia, travel agent, dotcomer, dukaandaar, marketeer, people watcher. appreciates single malt, food, friends