Buying and Merchandising – once seemed to be the core of the business seems to be losing ground to new fangled software which analyses pattern, stores etc and gives a report which the ‘Buyers’ supposedly act upon.
As retail, ecommerce grows the dependence on automation, analytics shall too, however I still fail to understand why the three basic questions which are a must do not get addressed/answered.
1) What will be enhanced? If a ‘new’ ‘improved’ product is put on the shelf, what is being enhanced? the packaging? % of salt? color?
2) What will be diminished? Will the grammage lessen? Will the effectiveness lessen?
3) What will be replaced? This is also a crucial question, because as a consumer, you keep getting confused when you see everything – on the same product.
So, what exactly is this? Marketing attempt to confuse users/consumers. R&D/Production effort to get information? or just stick to the old adage “If you can’t convince them, confuse them”
What is your take on this?