Experience design (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.
The new age requirement is of design, design and design. Some call it just UX/UI and half dozen other phrases in isolation also.
Whilst the key fundamentals and basics remain the same; the layer is where the differentiation comes in.
Food Delivery App cannot change the geographical location, or food; however they can use the API for google maps in a better way so that they can shave off 5–10 min on delivery commitments, leading to an impression creating moment.
Apple doesn’t look at design any differently than others in the industry did. The difference is the manner in which they apply design principles. It’s about getting the context and the reason behind the design right. It’s thinking about how the end user is going to use and benefit from the product design.
Similarly, Macy’s helps understand how a shopping experience should be designed to delight a customer.
Which brands in India do you think are willing to experiment or have applied?