It has been long and hard 7 years. Some good, bad, ugly. At that time low and depressed I had thought of #DeepWish, AND  Twitter Anupam, Surekha, Netra along with many, many more generous people had contributed. And Goonj benefitted. You can read it here, here, here .

An organisation that I am associated with  ‘Rockym Optimor Prviate Limited’ is sunglasses retailer to modern trade across 180 locations, for the past 16 years main being Polaroid and Miami Blues.

People donate, but making it something that works or rewards them works better. There will always be Nay sayers but in the end what really matters is can we help a couple of small NGOs. 

  1. Animedh Trust requires funds for Children’s education and Women & Youth livelihood programmes. To know more click.
  2. Ride To Light is a strenuous cycle ride for charity in Arunachal in support of Batti – an initiative working to electrify remote parts of North East India that are otherwise off the grid, by using renewable energy sources. Abhishek is involved in making a difference here and collecting funds. Help him here . If you need other  information contact Abhishek 

  3. Sukrta Foundation is a Not for Profit charitable organization (NGO). Their  mission is to support educational, medical and other needs of people growing up in poverty and to motivate people to do good. This is run by Vikas and you can donate here

  4. Wheels for Life is a transparent platform that facilitates ‘gifting’ in the most dignified way. This platform has been designed to enable people and organisations to request for wheelchairs, and for people to gift them in a simple straight-forward and accessible manner. A Wheelchair costs INR 5,000. Donations could be made on For more details contact Nipun

  5. If you do not like any of the above, feel free to donate to charity of your choice.

Some Sunglasses Samples.

 Terms & Conditions:

  1. Minimum donation should be of Rs. 1000 and multiples thereof.
  2. Donate to your selected charity and email details, proof and the details of the person to whom the gift is to be given, to  with #PolaroidWish in subject matter OR Tweet to Rockym with hashtag #PolaroidWish
  3. Once the confirmation is received, Rockym will ship a pair of Sunglass minimum worth of Rs. 2500/- or more completely free to the person dedicated.

So let’s make it a happy Diwali. Go follow the #PolaroidWish



Written by AD
ex waiter, angadia, travel agent, dotcomer, dukaandaar, marketeer, people watcher. appreciates single malt, food, friends