This has been a constant refrain of mine. Remember the book Execution and working with ABK, KVK about concept to execution this is something I seriously find it lacking in most current entrepreneurs.

Their demand is ‘we have an idea’ Now fund us and we shall try to execute it.

Yes some of them are lucky and the others ride on that luck without getting out of the comfort zone.

This is just as true for the corporate side of business. How many times have we seen agencies being hired for everything and the Marketing honcho is happy taking credit or blaming the agency.

Biggest issue is the big shots discuss ideas and then expect the little shots to execute. Doesn’t work in my book. Unless you’ve done it yourself and then teach, allowing different experimentation and mistakes, it’s a non starter from the beginning.

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Written by AD
ex waiter, angadia, travel agent, dotcomer, dukaandaar, marketeer, people watcher. appreciates single malt, food, friends