Hi! Thanks for taking the time to visit my blog.
I finally gathered courage to start this Blog in June 2007, idea being to share thoughts, keep in touch, and express gratitude to some individuals thanks to whom I have evolved, emerged much stronger & resilient. A very strong hope, that my shared thoughts of the journey would keep relationships alive, with the same people & others who per chance happen to visit my blog.
In my blog, you’ll find a lot of my personal thoughts on wide range of subjects. I promise to try & not bore you with all that “Typical Gyan”. Most of the articles that you’ll find here are all the result of my experiences and learning’s at different levels, at various companies that I have had the fortune of being associated with.
I am sure you shall find something interesting to chew on here, & look forward to your comments and your experiences in similar situations.
Cheers!
Anaggh
A Brief Fact File | Background | Contact
Anaggh Desai: A Brief Fact File!
Date of Birth: 18 December 1961
Education: Bachelor of Marketing 1982, M. S. University; Bachelor of PM&IR 1983, M.S. University; PG in Marketing 1983 M. S. University; Masters in Biz Admin & Banking 1986 M. S. UniversityCareer
- Marketing Executive 1987 – Branch Manager 1987 – Area Manager 1988 – Regional Sales Manager 1988 Elbee UPS
- Consultant & Entrepreneur 1991- 1993
- Regional Manager - 1993 Vice President -1993 Executive Vice President - Corporate Couriers;
- Vice President Corporate Planning & General Manager 1995-1999 Cox & Kings;
- Head ASPAC 1999-2001 Vsplash Inc
- Executive Director & CEO 2001-2005 Traveljini
- Group President 2005 Gitanjali Gems Limited
- Executive Director & CEO 2006-2008 Damas India.
Hobbies: Reading, Travel
Few Favorites: Godfather by Mario Puzo; Execution by Ram Charan & quite some others. Love hill stations & new places
Personal: Anaggh is married and has a teenage daughter
Anaggh Desai: Background
Anaggh Desai is currently on a well deserved sabbatical, traveling across India, catching up with knowledge, relationships, friends - old & new, helping people connect.
Anaggh started his journey with Elbee UPS in 1987 after completion of his masters degree & PG in Marketing. His ability of taking concept selling & brand building coupled with fantastic people skills, led to his rise from Marketing Executive in Baroda to being the youngest Regional Head of East Zone.
These characteristics helped him traverse industries – from courier & logistics to travel to internet & retail.
As Vice President Corporate Planning & General Manager at Cox & Kings, Anaggh restructured the organization and built Brand Value. Eventually leading what was perceived to be a slumbering British company into one of the top branded travel companies in India.
To achieve this, he used some radical and innovative approaches including creating separate brand positions, cross integration of businesses, launching the first travel card etc. All of which was supported by seamless alternative channels of distribution and relationship building mechanism.
Moving as Executive Director & CEO of ICICI Venture Portfolio companies Traveljini.com, Anaggh was instrumental in making it one of the most recognized and successful online brands. Here the emphasis was on conceptualising and successfully integrating a” Click & Brick’ Model managing the Cost to Revenue Model transformation when most of the dot com world was focusing on the ‘Cost Model’. The result: a changeover of 2 companies, which were sold off to recover investments.
Assuming the role of Group President for Gitanjali Gems Limited, Anaggh oversaw the group companies’ activities with special emphasis on Brand Positioning & Consolidation, restructuring sales & distribution, introducing systems & technology, backed with innovative HR practices. With this, the company was able to perform consistently and productivity improved. Besides, a clear vision of developing the forward business strategy came into place for the next 3 years, including the IPO.
In his last assignment as Executive Director and CEO of Damas India, Anaggh orchestrated the entire set-up from conception. This included building a 150+ strong professional team, rolling out 14 stores in less than a year, that led to establishing the brand as a National Presence. Apart from setting up an efficient supply chain mechanism for jewellery, developing business processes and deploying financial resources that helped achieve a higher ROI than industry standards.
During his career, Anaggh has also been a brand and startup consultant for the logistics, direct mail and wellness industry.
Conceptualizer, Visionary, Strategic thinker, Executioner, Aggressive, Focussed, Meticulous, with superlative team building, people skills, excellent net worker, sensitive & accessible to employee & vendor needs is how colleagues & people describe him.
Contact: Email me